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Creatives reconsider print media and boost ROI

2019-05-03T11:27:01+00:00May 3rd, 2019|Categories: Print|Tags: , |

Creatives reconsider print media articles by Print Power — The latest print facts, case studies and expert opinions.

Ikea gets sleepy while Ford feels weepy

Creatives in the here and now are harbouring concerns about whether print media can reach the dizzying heights of digital. So let us confidently say, it most certainly can.

Newspapers are littered with convention-bending opportunities (see below). Magazines are fodder for upstart publishers and creative technologists (below again). And mail – the black sheep of the bunch – offers a rare chance to communicate with consumers one-on-one (and again).

All are exciting developments. Yet all are neglected by adland at large.

Creatives reconsider print media – educate yourselves and take a look at the following print media case study features. And see how print boosts ROI and commands attention, visit printpower.eu

creatives reconsider print media

VW’s clever use of print has a happy ending

How Swedish agency NORD DDB breathed new life into a familiar format with a twist on an old bedtime story – Read more>>

Ford print sleeve

Ford use print marketing to convince Kiwi blokes to break it off with their better halves

The popular car marque used humorous DM print marketing to give petrol heads the emotional support they needed – Read more>>
no more black spots Print advert

Eir hits the sweet spot by ditching the black dot

Creative print marketing done right: when agency Rothco needed to demonstrate that its telecoms client provided excellent Wi-Fi boosting even in weak-signal “black spots”, it swapped out every black dot in the print edition of the Irish Daily Mail. That’s a lot of full stops, semicolons… and, um, tittles? – Read more>>
PREV ARTICLE Eir hits the sweet spot by ditching… NEXT ARTICLE Print ads: Quiet but effective CASE STUDIES 16 . 08 . 18 Ford use print marketing to convince Kiwi blokes to break it off with their better halves Words by: Print Power SHARE The popular car marque used humorous DM print marketing to give petrol heads the emotional support they needed

Print media makes the beautiful game look… beautiful

Forget photocopied, patched-together fanzines, today’s football print media magazines are taking a leaf out of the fashion playbook – and attracting major sponsors along the way- Read more>>

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