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Press Release - Antalis SA distributor for UPM Raflatac

Antalis SA distributor for UPM Raflatac - 09-2014

Antalis South Africa (Pty) Limited (Antalis SA) is a distributor of UPM Raflatac (Raflatac), one of the world’s leading suppliers of self-adhesive label materials. The local company began selling the product in March this year following talks UPM Raflatac last year.


For the Antalis Munken journalLabel stock products are used for consumer product and industrial labelling in industries

such as food and beverage, pharmaceutical, retail and logistics. Raflatac is a global operator with sales operations in 67 countries and production in 17 countries. They are listed on the NASDAQ OMX Helsinki stock exchange.

The distribution partnership between Antalis SA and Raflatac is a mutually beneficial one says Michael Rushworth, Product Manager, Paper for Antalis. “Over the past few years, Raflatac has been expanding its product offering and presence in rapidly growing markets, while for Antalis local it made sense to make Raflatac a preferred supplier as the group is already a major supplier to Antalis worldwide,” he says.

Raflatac is also a cost effective grade and their overall marketing backup is very good. “Throughout negotiations last year and since starting our relationship, they have been tremendous and their willingness to assist is phenomenal,” he adds.

Raflatac see being present in South African graphics and sheets market as a great opportunity. Andoni Rodriguez, Marketing Manager Sheets, EMEA, Area Sales Manager, Sheets Business: Africa and Latin America says: “UPM Raflatac has a long partnership with Antalis in Europe, and South Africa represents an exciting step forward for all of us.”

He believes the relationship with Antalis SA will allow UPM Raflatac’s sheets solutions to meet the needs of printers and end-users for quality, reliability, innovation and environmental performance in this high-demand market.

“We strive to become a perfect labelling solution provider for the South African printers in their daily self-adhesive labelling and are proud to put our 20 years of experience in the sheets business to work for them,” he says.

Raflatac sheets come out of their Spanish plant in Barcelona, with most of the paper face sheets coming out of their own mills. This is important, says Rushworth, as it means they have control over the quality of their paper.

Raflatac’s chain-of-custody system tracks certified material from the forest to the final label construction. It provides third-party verification that the wood used in labeling products originates from responsibly managed forests. UPM takes part in all major forest certification programs, including FSC® and PEFCTM.

A holistic approach is followed when to creating its products and assessing the environmental impact of its products through its in-house expertise, technology and capabilities. It uses state-of-the–art production processes and through the creation of new label products has reduced its use of nonrenewable materials. It also treats waste as a valuable resource.

It uses a framework it has developed to source raw materials globally, which is based on the company’s code of conduct and corporate responsibility principles.

Whether a gloss, matt, clear, opaque, textured, holographic, colored or metallised visual effect product, they are all suitable for all printing technologies, whether, flexo, digital, high resolution and contrast, thermal or other.

All its labeling for complex shapes and squeezable packaging will remain useful for the lifetime of the labelled goods. Its product are cost-efficient and sustainable and meets all relevant industry and regulatory requirements in terms of safety.



Antalis South Africa (Pty) Ltd, part of Antalis International which operates in 44countries worldwide, is one of the one of the largest distributors of green, certified, recycled and virgin papers and boards.

The company employs 390 people and operates eight sales and seven warehousing facilities throughout Southern Africa as well as an export arm that services Sub-Saharan Africa. It offers state-of-the-art technology, packaging software, grand and wide format printers and an array of consumables to help bring paper to life.

Its multi–site Forest Stewardship CouncilTM certification places it at the forefront of the environmental commitment in the printing industry, while its ‘Easy to Use... Easy to Choose’ range of business papers as well as wide range of corporate communication papers, luxury packaging, digital paper, and speciality boards and papers are sourced from well managed and sustainable sources. It also recently added a range of packaging solutions which includes bubble wrap, tapes, cartons and a host of other products as well as Logistic Solutions.


Caroline Coughlan
Marketing Manager
Antalis South Africa (Pty) Ltd
Tel: +27 11 688 6116