Antalis is still turning things on their head- 01-2014
The Antalis Munken Journal has been a feature on the SA design calendar since 2008 inspiring creative minds by demonstrating the potential of one of the finest range of paper stocks available.
For the 2014 Journal Antalis South Africa, Pty Ltd, briefed Cape Town advertising agency King James to conceptualise and produce this iconic piece. Understanding that it’s important for designers to put their personal touch on the work they create King James came up with the clever idea of giving the community complete freedom to produce their own, once-off personal covers for their individual 2014 Munken Journals.
The concept is called Do It Yourself Design (D.I.Y.D) and aims to inspire designers to let their individual tastes and aesthetics shine whist exploring paper stock and the finishes usually reserved for client-based projects.`
“Designers will receive a preset die-line but the rest is completely up to them. They will choose from a number of cover stocks including metallic’s and neon’s, print in full CMYK on a state of the art digital Kodak NexPress machine and apply some special finishes such as varnishes, raised prints and spot colours.” commented Caroline Coughlan, Marketing Manager, Antalis.
As an incentive and to encourage creative’s to submit their own covers we’ve worked with three respected SA designers who have created their own cover designs. Richard Hart’s, Adam Hill’s and Studio Muti’s designs will be printed as a limited run of 1 200 journals by Ultra Litho and covers by House of Print. These will be used to inspire the design community and printers .s and Printers’ Reps. These limited edition journals will also be available to Creative Directors.
We really are looking forward to seeing the exceptional creative talent that our design community comprises. All the details of the D.I.Y.D concept, as well as the three contributing designers’ covers are available on the website. www.antalis.co.za/diyd.” Submissions from other designers countrywide will also be posted on the website concluded Coughlan.