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Press Release


Antalis and Tharstern focus on systems integration and automation efficiency- 18-11-2011


Antalis and Tharstern focus on systems integration and automation efficiency

Once again Antalis were proud to rub shoulders with international executives this time representing the international company Tharsterns. The Tharstern Expo, held at the Michelangelo Hotel in Sandton, offered current and prospective Tharstern clients the opportunity to learn how Tharstern PRIMO guarantees increased efficiency, productivity and growth opportunities.
The global market leader supply innovative Management Information Systems (MIS) technology that is specifically tailored to support the needs of commercial printers and the graphic arts industry.

Earlier this year Antalis, in conjunction with Kodak, ran a nationwide Unified Workflow roadshow during which the benefits of Kodak’s unified workflow products were the main topics of discussion.  When the opportunity arose to run an event with Tharstern, and take this topic further, both Antalis and Kodak jumped at it.

Although neither company are Tharstern resellers the products is on the top of their lists when asked about MIS integration because Tharsterns has a well known JDF integration (job ticket definition) track record in both Europe and the UK. What’s more, Keith McMurtrie, Managing Director of Tharstern, is very excited about Kodak products, such as Rules Based Automation, as they can be used in conjunction with their MIS system, thereby offering even further and better integration.

McMurtrie kicked off the interactive demonstration, attended by guests who had travelled from as far afield as Zimbabwe, by introducing PRIMO®, the fifth generation SQL based Print Management Information system.

McMurtrie, who has been with Tharstern for over twenty years, identified the extensive functionality essentially aimed at managing and ultimately growing their clients businesses. Mark Jameson, the technical pre-sales team member whose role it is to identify needs in the market, joined MrMurtrie in the highly interactive and information sessions. Jameson has been with Tharstern for four years but has more than earned his stripes with 17 years experience in the print industry,

PRIMO®, which is Latin for first, Tharstern’s most advanced MIS, the fully integrated management information system is designed specifically for printers and it does exactly what its name describes, manages information!

Discussing his first visit to the country McMurtrie said “We have identified that South Africa is an opportune market for us and, truthfully, I’d like to see us double our market here in the next 12 months. The logistics of getting here were so simple not to mention the fact that we’re practically on the same time zone so it makes servicing our clients here quick and effective.”

Based in Colne, Lancashire in the United Kingdom, Tharsterns have become renown for being a company and brand that can be trusted. Consistently embracing and harnessing new technologies means that clients know they are investing in the forefront of technology.

As Antalis and Kodak are placing significant focus on systems integration and automation efficiency this will certainly not be the last event of its kind in Southern African. This market is one of the fastest growing digital workflow markets in the region and is joined by neighbouring countries like Zimbabwe and Botswana who are rapidly increasing their knowledge of the technology.

As the printing industry, including the CTP range, is a very mature market printers and end users alike are experiencing the extensive benefits of the Automated Workflow technology. Antalis, Kodak and companies like Tharstern are placing a lot of emphasis on automation and efficiency.

A second Unified Workflow Roadshow is scheduled for early 2012, as a prelude to Drupa 2012; this is one not to be missed!

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